Tis the season to reflect on past holiday performance!
In this webcast, Experian Marketing Services’ experts deliver insights and
analysis into last year’s top holiday trends that will help you optimize your
email marketing program for the 2014 holiday season.
Key takeaways from the webcast include:
When to start your holiday campaigning and the best time of day and days of the
week to send emails
Strategies for writing compelling holiday themed subject lines
What, how and when to test to prepare your email marketing for the holidays
How to stay in front of your customers
About the presenters:
Elaine Moneyhon brings her passion and knowledge of e-marketing to the Experian
Marketing Services Strategic Accounts team with more than eight years of experience
gained in the retail, online media, financial, non-profit, radio and television industries.
In her current role, Elaine works primarily with Fortune 500 retailers to develop
e-marketing strategy that drives engagement, growth and profitability through their
email marketing programs. Elaine is a graduate of The Ohio State University where
she received a BA in Communication as well as her MBA with a focus in marketing.
Shelley Kessler is in her fifth year at Experian Marketing Services. As Lead Email
Marketing Analyst, she reports on multi-channel trends through benchmarks, white papers,
blogs, and seasonal performance analysis reviews, and consults on specific client
projects. Prior to joining Experian, she was Senior Marketing Analyst at Starwood
Hotels and Resorts, where she provided program analysis, segmentation and recommendations
for email and direct marketing campaigns for eight worldwide brands. She received
her MBA in Finance from SUNY Binghamton, Masters in Education (Special Education for
the Blind) from Boston College, and BA (Psychology) from Rutgers University.
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