Holiday marketer checklist
Unwrap the key trends and insights for a successful holiday shopping season
The 2012 holiday season is just around the corner, and retailers are gearing up for this most wonderful time of the year. Experian Marketing Services developed The 2012 holiday marketing checklist to provide marketers with an industry benchmark in addition to actionable insights to help plan a successful holiday campaign this season.
Insights from the report:
- 96% of those who used email marketing reported success
- 67% plan to increase their Pinterest investment this holiday
- 39% are integrating ratings/reviews into their customers' holiday shopping experience