Targeting online consumers using offline attributes: Understanding the Hispanic
Hispanics are an important segment of the US population and
understanding their online behavior is critical to any marketer. This webinar will
illustrate how, using a unique approach for identifying Hispanic internet users using
offline data, we can help marketers, media and agencies understand more about this
growing consumer segment.
During the webcast we will discuss:
How to use online behavioral data with demographic and lifestyle data to identify
and target specific segments
Customer engagement: attributes, behaviors and attitudes of Hispanics and their
Improve online marketing strategies: content and search terms that drive visitor
About the presenter:
Heather is the director of research for consumer insights at Experian Marketing Services.
She is a leading authority in online commerce and marketing, a result of covering
the field extensively since 1997. Her expertise provides actionable consumer insight
through in-depth analysis of consumer behavior and psychographic measurement. Prior
to joining Experian, Heather was with Nielsen/NetRatings as the senior retail analyst,
where she acted as project lead for custom research products. Before her time at Nielsen,
she spent four years with Jupiter Research covering the online retail and commerce
space, including marketing & promotions, merchandising, and personalization.
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