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Targeting online consumers using offline attributes:
Understanding the Hispanic Consumer

Hispanic Segmentation WebinarHispanics are an important segment of the US population and understanding their online behavior is critical to any marketer. This webinar will illustrate how, using a unique approach for identifying Hispanic internet users using offline data, we can help marketers, media and agencies understand more about this growing consumer segment.

During the webcast we will discuss:

  • How to use online behavioral data with demographic and lifestyle data to identify and target specific segments
  • Customer engagement: attributes, behaviors and attitudes of Hispanics and  their sports interests
  • Improve online marketing strategies: content and search terms that drive visitor
About the presenter:
 
Presenter Heather Dougherty

Heather Dougherty

Heather is the director of research for consumer insights at Experian Marketing Services. She is a leading authority in online commerce and marketing, a result of covering the field extensively since 1997. Her expertise provides actionable consumer insight through in-depth analysis of consumer behavior and psychographic measurement. Prior to joining Experian, Heather was with Nielsen/NetRatings as the senior retail analyst, where she acted as project lead for custom research products. Before her time at Nielsen, she spent four years with Jupiter Research covering the online retail and commerce space, including marketing & promotions, merchandising, and personalization.
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