JUMP New York

Mobile, display, social, email, cross-channel linkage, consumer behaviors and lifestyle changes and so much more.

Just a few insights from the report:

• 91% of today’s online adults use social media regularly
• Revenue per email averages 2x higher for ‘Friends and Family’ campaigns
• 28% of smartphone owners watch video on their phone in a typical month
• Pinterest is now the 3rd most popular social networking site behind Facebook and Twitter

Thursday, January 30, 2:20 p.m.
Session Room 4

Today’s consumer is demanding – he/she is empowered and hyper-connected. Brands need to find new ways to engage with this empowered consumer if they want to build meaningful relationships that deepen loyalty, strengthen brand advocacy and drive transactions. But how can marketers do this effectively, when data and functional silos still exist and communications are still treated as campaigns vs. a powerful tool to build and sustain ongoing, meaningful dialogues across channels?

By utilizing additional customer data that may exist outside of functional silos, creating a culture that embraces continuous testing, and leveraging predictive modeling and segmentation, brands can now go beyond simply “sending messages” and connect with customers in a more personal and more powerful way than ever before.

In this session, Experian Marketing Services will:

• Explore how to create and maintain a holistic view of customers across marketing channels
• Identify common customer touch points that marketers can use to extend the conversation with their customers
• Demonstrate how to build a culture of continuous testing and implement strategies based on results 

Haven’t registered for JUMP yet but would like to attend? Please email Natalia.Rybicka@experian.com to see if you qualify for a complimentary ticket to the show.

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