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Email remarketing: Simple reminders for big time returns
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The simple act of sending an abandoned cart reminder email can increase open rates by as much as 41 percent and purchase rates by 1.53 percent. Remarketing emails, like these, enable brands to deliver incredibly timely, personalized and relevant messages – resulting in high engagement and conversion.
View this webcast with Experian Marketing Services’ email marketing experts, Andy Werner and Justin Orgel, as they discuss exactly why and how you should be implementing email remarketing campaigns in your marketing program.
During the webcast, you will:
- Learn the importance of testing email remarketing campaigns and contact frequency
- Understand the impact of your email creative and personalization in email remarketing
- See real-life examples of the various types of remarketing campaigns from leading brands, as well as learn how they are integrating cross-channel marketing tactics into their remarketing strategies
At Experian Marketing Services, Andy Werner works closely with major brands across the retail, non-profit, subscription-based and entertainment industries to launch and optimize digital marketing programs that increase customer engagement and drive revenue. Prior to Experian Marketing Services, he was responsible for the development and ramp-up of a pan-European CRM initiative at Mazda Europe in Cologne, Germany.
Justin Orgel is currently Associate Director of Strategic Accounts at Experian Marketing Services. Previously, he worked with brands Levi Strauss & Co., Bravo Television, SiriusXM and Electronic Arts to increase customer engagement across multiple channels. Justin is passionate about digital strategy, e-commerce and stand-up comedy. He also serves as strategic advisor to interactive story-telling platform Qwiki (now part of Yahoo!). @justinorgel