With up to 75 percent of email subscribers being inactive, reactivation campaigns represent one of the highest ROI in marketing at a notably low cost. During this webcast, Experian Marketing Services’ targeting and deliverability experts provide tips on what subscribers to remove from your list first, as well as when and how to begin reactivation campaigns.
Other key takeaways include:
For even more tips and tactics on how to implement a successful reactivation program, please download our new email reactivation best practices guide.
Spencer Kollas is the Global Director of Deliverability Services for Experian Marketing Services. Spencer provides valuable strategic and tactical insights on how to stay in customers' inboxes, as well as educating clients about the latest deliverability trends and industry best practices. Spencer is an active member in several industry organizations, including the Email Sender & Provider Coalition (ESPC), Messaging Anti-Abuse Work Group (MAAWG), Email Experience Council (EEC) and the Anti-Phishing Work Group (APWG).
Monique Robbins is the Senior Marketing Leader for the linkage team at Experian Marketing Services. With over 15 years of marketing strategy, product management, sales and data management, Monique is an expert in interactive marketing, social media and email. Monique’s passion is working with customers and identifying solutions that will drive real results. Monique is a graduate of Northern Illinois University and carries degrees in both Marketing and Corporate Communications.
Craig Swerdloff, an entrepreneur and longtime veteran of the online media industry, founded the Hockey Ad Network and LeadSpend, an email validation service. Craig has worked for Return Path and IAC/InterActiveCorp and served as chairman of the Interactive Advertising Bureau's Email Committee. He currently holds posts with the Performance Marketing Association and previously held posts with the Chicago Interactive Marketing Association, the Atlanta Interactive Marketing Association, and the Direct Marketing Association.