Experian Marketing Services’ Q1 2014 Email Benchmark Report details overall
email marketing trends for the first quarter.
Key findings in the study include:
Unique open rates were 17.7 percent in Q1 2014, slightly ahead of the 17 percent
seen in 2013.
Unique click rates were 2.3 percent in Q1 2014, a decline from the 2.7 percent
we reported for Q1 2013.
Revenue per email was $0.11 in Q1 2014 compared to $0.10 in Q4 2013, but down
from the $0.12 last year. However, average order values rose by 7.2 percent year-over-year
from $182.92 to $196.02.
This quarter in the spotlight on section we take an in-depth look at abandoned
cart emails. This report details the benefits of sending a remarketing series, as
well as the increased transaction rates possible when personalized content and special
offers are included in abandoned cart messages
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