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Experian Marketing Services' 2014 Q1 Email Benchmark Study
Experian Marketing Services’ Q1 2014 Email Benchmark Report details overall email marketing trends for the first quarter.
Key findings in the study include:
- Unique open rates were 17.7 percent in Q1 2014, slightly ahead of the 17 percent seen in 2013.
- Unique click rates were 2.3 percent in Q1 2014, a decline from the 2.7 percent we reported for Q1 2013.
- Revenue per email was $0.11 in Q1 2014 compared to $0.10 in Q4 2013, but down from the $0.12 last year. However, average order values rose by 7.2 percent year-over-year from $182.92 to $196.02.
This quarter in the spotlight on section we take an in-depth look at abandoned cart emails. This report details the benefits of sending a remarketing series, as well as the increased transaction rates possible when personalized content and special offers are included in abandoned cart messages