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Email Makeovers: Creative best practices that give your campaigns a boost!

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How can you increase the visual impact and effectiveness of your email marketing program? Having a creative idea is only the beginning – it’s all in the execution!  In this webinar we’ll illustrate email best practices through a creative review of before and after scenarios. Get ready to see some unique makeovers that will spark ideas for your future campaigns and help boost their effectiveness.

Gain a clearer understanding of why certain tactics work better than others including:

  • Mobile optimization and responsive design
  • Personalization
  • Calls-to-action
  • Subject lines
  • Social sharing
  • and more!
About the presenter:
 
Presenter David Kepets

David Kepets, Creative Director

David Kepets joined Experian Marketing Services in 2006. As Creative Director, his responsibilities include the overall management of departmental accounts and insuring that email best practices are at the forefront of Experian Marketing Services’ creative strategies. Prior to joining EMS, David worked for over 10 years in the interactive design and publishing industries. David holds a design degree from Parsons School of Design, and a B.A. in Economics and Sociology.

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