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Email Deliverability: Trends, Changes, and Impact Webcast
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As marketers we spend a lot of time crafting our image and messages but the real key to successful email marketing is making sure those carefully crafted messages make it to your intended audience. With ISPs becoming stricter and using more sophisticated features and systems to protect their inboxes, it’s never been more important to understand the key to deliverability.
In this webcast you will hear from Experian Marketing Services’ deliverability expert, Spencer Kollas, as he reviews the latest trends and changes in the world of email deliverability and how they can affect your email programs, as well as your sender reputation.
Key takeaways from the webcast include:
- The 4 trackable items that can help you make sure your emails are getting delivered
- How the ISPs are protecting their inboxes using Spamtraps and Honeypots and how to avoid them
- Simple adjustment you can make to your emails and distribution lists to better your sender reputation
Spencer Kollas is the Global Director of Deliverability Services for Experian Marketing Services. Spencer provides valuable strategic and tactical insights on how to stay in customers' inboxes, as well as educating clients about the latest deliverability trends and industry best practices. Spencer is an active member in several industry organizations, including the Email Sender & Provider Coalition (ESPC), Messaging Anti-Abuse Work Group (MAAWG), Email Experience Council (EEC) and the Anti-Phishing Work Group (APWG)