Audience segments

With the tremendous volume of advertising media vying for customers’ attention every day, it’s imperative that marketers target precisely the right audiences interested in their products and brand.

Whether you are targeting audiences interested in seasonal sports or shopping, travel, dining, home improvement, back to school, entertainment, financial planning, diet and fitness, TV, movies, and more, Experian Marketing Services offers hundreds of audiences designed to meet any of your demographic and seasonal needs. All audience segments leverage data variables from Experian Marketing Services’ renowned marketing databases.

We’re here to help you find those niche audiences too. Spot a new trend or an event that might spur demand for advertising? Give us a shout. Using our comprehensive inventory of data, we can find even the most unusual of audiences to help you connect your advertisers with new prospects. Bookmark this page and check back frequently for more seasonal audience information.

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