Standard Segments for Targeted Display Advertising

Utilizing Experian Marketing Services’ Audience IQ standard segments allows marketers to nimbly execute time-sensitive campaigns. Using our industry-leading ConsumerView database, these pre-packaged segments help you identify high-value audiences.

Marketers can select from:

• Pre-built consumer segments, such as “green aware” or “high income investors”
• Segments tailored to your specific industry
• Customized segments with audience attributes that are consistent with your online targeting campaign objectives

Build segments from attributes such as:

• Income
• Life stages (i.e. new homeowner)
• Occupation

Or select from the following pre-designed segments:

• Green consumers
• Do-it-yourselfers
• Sports enthusiasts
• Personal care/beauty