Standard Segments for Targeted Display Advertising
Utilizing Experian Marketing Services’ Audience IQ standard segments allows
marketers to nimbly execute time-sensitive campaigns. Using our industry-leading ConsumerView
database, these pre-packaged segments help you identify high-value audiences.
Marketers can select from:
Pre-built consumer segments, such as “green aware” or “high
Segments tailored to your specific industry
Customized segments with audience attributes that are consistent with your online
targeting campaign objectives
Build segments from attributes such as:
Life stages (i.e. new homeowner)
Or select from the following pre-designed segments:
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