Standard Segments for Targeted Display Advertising
Utilizing Experian Marketing Services’ Audience IQ standard segments allows marketers to nimbly execute time-sensitive campaigns. Using our industry-leading ConsumerView database, these pre-packaged segments help you identify high-value audiences.
Marketers can select from:
- Pre-built consumer segments, such as “green aware” or “high income investors”
- Segments tailored to your specific industry
- Customized segments with audience attributes that are consistent with your online targeting campaign objectives
Build segments from attributes such as:
- Life stages (i.e. new homeowner)
Or select from the following pre-designed segments:
- Green consumers
- Sports enthusiasts
- Personal care/beauty
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