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Specialty Segments

Target Custom Consumer Segments Online

Marketers can create custom segments by utilizing their Customer Relationship Management (CRM) data. A customized audience model for online targeting helps deliver your message to the audience that you specify with precision. With Experian Marketing Services’ Audience IQ, you can also trust that your campaign will scale, as we have the largest high-quality addressable audience online.

Use our advanced advertising techniques to:

  • Blind-match your CRM file to online media sources
  • Suppress existing customers from an acquisition buy
  • Target current customers with specialized retention messaging
  • Develop customized “look-alike” models to target consumers most similar to your most profitable customers

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