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eHow: Using consumer insight to enhance content offerings and attract sales

Join Heather Luttrell, SVP of Strategic Insights at Demand Media and Brian McHugh, Client Solutions Partner at Experian Marketing Services as they discuss how Demand Media uses the audience segmentation and behavioral analysis from Experian Marketing Services to build smarter, more relevant content for eHow. Learn how Demand leverages Experian audience data and consumer insights to inform marketers about key opportunities to connect with consumers across the purchase cycle to drive purchasing and brand loyalty.

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