Stop the madness - fewer than 45% of consumers are motivated by discounts. Don’t give away profit in the form of unnecessary discounts. An analysis by Experian Marketing Services provides vivid insights into the attitudes, behaviors and motivators of consumers when it comes to deal-seeking. We found that deal-seeking occurs on a continuum of six consumer segments from Deal-Seeking Influentials to Deal Rejectors.
It is critical that marketers know who among their customers really wants a deal, who needs a deal and who outright rejects them. Knowing the difference will help in tailoring specific deals and discounts to meet consumer’s needs as well as increase profits by not giving deals to customers who don’t want them. Learn how to motivate customers with the right promotional strategy and how to more effectively target, reach and engage each group.