Cross-channel Data Quality

With so many touch points available between brands and consumers, critical insight about customers has never been more abundant. And while today’s brands enjoy this new reality, understanding and linking all of this data to inform campaign strategy, customer interaction efforts and response measurement has become an increasingly challenging task for marketers who are determined to be customer obsessed.

Experian Marketing empowers leading brands to seamlessly navigate the complexity of data linkage and customer engagement through a variety of critical tools. There are a number of data capture and quality issues today’s marketers need to overcome, including:

• Limited, fragmented and often incomplete digital customer data
• Inconsistent cross-channel identity data
• Data quality point solutions that are stitched together in a custom design that is difficult to template and extend
• An inability to both access and adequately handle “Big Data,” especially in the digital space

Experian’s suite of best-in-class tools and solutions help marketers to:

• Cleanse identity data
• Resolve fragmented identities across online and offline channels
• Build a more complete consumer identity profile and audience segments
• Enrich information with marketing data that is already known about a consumer
• Gain immediate access to data and handle “big data” across both traditional and digital channels
• Processing large-scale projects on demand

Utilize the right tools to ensure data quality success

Enhanced speed and scale combined with robust linkage, cleansing and enrichment services means Experian Marketing can offer strong and accurate data across multiple delivery channels including internal sales, partners, agencies and cross-business units. By utilizing Experian Marketing’s Cross-channel Data Quality services, marketers gain access to a more complete view of their customer, empowering greater precision across marketing events and significantly improving campaign profitability.