Data onboarding and activation from Experian and Neustar
Amplify your cross-channel marketing with data onboarding
As a marketer, you strive to deliver and coordinate relevant messages to your customers
and prospects across both online and offline touchpoints. You rely on data onboarding
solutions to match offline customer data to online or addressable audiences as part
of your cross-channel marketing strategy.
So would it surprise you to learn that anywhere between 50-70% of the match information
you get from data onboarding is "dirty data" -- including incorrect linkages and inaccurate
matches? This inaccuracy often results in ineffective targeting, irrelevant messaging,
poor customer experiences, and tremendous media waste.
Onboard your customer data with accuracy and scale
Two formidable leaders in consumer data, Experian Marketing Services & Neustar
Marketing Services, have partnered to take customer data onboarding and activation
to the next level.
The Data Onboarding and Activation partnership enhances our customer's
ability to onboard with greater addressable coverage and expanded activation options
across direct match partners in addressable TV, mobile, display, and email. Marketers
can now integrate the enhanced offering with Experian's Marketing Suite, which consists
of a combined cross-channel partner ecosystem, Neustar's PlatformOne, or any other
How are we changing the onboarding game?
Quality: Not all data sources are created equal, and the methods
used by data providers to source and manage their data impacts reliability and
accuracy. With Experian and Neustar's data onboarding partnership, you can be confident
that you're reaching the right consumers, at the right time, wherever they may be.
Scale: Quality data is meaningless if it can't be linked and
distributed at scale. With this partnership, Experian and Neustar have achieved scale
without sacrificing quality through selective partnership investments and
the establishment of a digital data exchange.
Omni-channel activation: Through this partnership, marketers
can target and deliver audience data wherever they need to – without the data
loss, extra cost and wasted time that comes from a disjointed, multi-partner approach.