Data onboarding and activation from Experian and Neustar
Amplify your cross-channel marketing with data onboarding
As a marketer, you strive to deliver and coordinate relevant messages to your customers and prospects across both online and offline touchpoints. You rely on data onboarding solutions to match offline customer data to online or addressable audiences as part of your cross-channel marketing strategy.
So would it surprise you to learn that anywhere between 50-70% of the match information you get from data onboarding is "dirty data" -- including incorrect linkages and inaccurate matches? This inaccuracy often results in ineffective targeting, irrelevant messaging, poor customer experiences, and tremendous media waste.
Onboard your customer data with accuracy and scale
Two formidable leaders in consumer data, Experian Marketing Services & Neustar Marketing Services, have partnered to take customer data onboarding and activation to the next level.
The Data Onboarding and Activation partnership enhances our customer's ability to onboard with greater addressable coverage and expanded activation options across direct match partners in addressable TV, mobile, display, and email. Marketers can now integrate the enhanced offering with Experian's Marketing Suite, which consists of a combined cross-channel partner ecosystem, Neustar's PlatformOne, or any other digital destination.
How are we changing the onboarding game?
- Quality: Not all data sources are created equal, and the methods used by data providers to source and manage their data impacts reliability and accuracy. With Experian and Neustar's data onboarding partnership, you can be confident that you're reaching the right consumers, at the right time, wherever they may be.
- Scale: Quality data is meaningless if it can't be linked and distributed at scale. With this partnership, Experian and Neustar have achieved scale without sacrificing quality through selective partnership investments and the establishment of a digital data exchange.
- Omni-channel activation: Through this partnership, marketers can target and deliver audience data wherever they need to – without the data loss, extra cost and wasted time that comes from a disjointed, multi-partner approach.
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