Insights in Action: Shopper data

94,809,182 total database universe

Online and Offline Shopper Data

Experian Marketing Services’ online and offline shopper data puts you in touch with your prospects’ product and buying preferences. Watch new customers visit your stores, flood your Websites with new coupons or light up the phones in your call center with new catalog orders. Experian’s shopper data makes it easy to understand who is buying what and whether they are buying online or offline. Our shopping data encompasses product interests and buying methods across 25 different product categories ranging from apparel, shoes and accessories to tools and automotive. In addition, you can access self-reported and modeled data for shoppers who prefer to buy via catalog, Internet, mail, phone, television or retail stores.

Some of our online and offline shopper data selects include:

  • Twenty-five shopping interest categories, including children/parenting products, big/tall apparel, books and music, electronics, home and garden, food and beverage, footwear, furniture, jewelry, outdoor living, entertainment, seasonal, holiday products and more (ConsumerView)
  • Purchased via phone, mail, online or television (BehaviorBank®)
  • Online buyer model *NEW RELEASE* (ConsumerView)
  • Retail store buyer model *NEW RELEASE* (ConsumerView)

Contact your Experian sales representative to place orders and for more details, or call 1 888 553 5478 or email us at

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