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Cross-channel contact strategies: The who, when, what and how
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Creating successful contact strategies is directly tied to determining who your best customers are. If you can determine their level of engagement, past purchase history and lifetime value, you’ll be able to create appropriate segments. Only then will you know precisely when, what and how to communicate with your customers to optimize their experience. View this webcast to learn how to develop the right cross-channel contact strategies to keep your best customers engaged without breaking the bank.
In this webcast, you will learn:
- The importance of using data to target your customers with relevant messaging and methods to achieve this
- How a cross-channel communication approach can increase your ROI
- Examples of real-life successful strategies
Charles Nguyen is a Strategy Consultant at Cross-Channel Marketing with Experian Marketing Services where he advises enterprise clients on how to increase customer engagement across multiple channels. He has over 10 years’ experience in providing account management, strategic insights, technology implementations, and marketing service provider.
Edward Kowalski is a principal consultant for Experian Marketing Services with over 18 years of experience in customer experience design in marketing for the Retail, CPG, Healthcare and Travel and Entertainment industries. The strong combination of Edward’s deep industry knowledge coupled with his senior relationship building skills and solutions-based, consultative approach allow him to strategize with leading brands on new product ideation, development, and management as well as go-to-market strategies and execution that will positively impact the bottom line. Throughout Ed’s career he has been known to venture out as an entrepreneur where he successfully launched two start-up companies including Entrance Ramp and Mobile Barista.