Cross-channel marketing

Congratulations! You’ve successfully given customers many convenient ways to interact with you…now it’s time to get better at marketing to them across all channels. Cross-channel marketing sounds kind of hard, but it doesn’t have to be – you just need a marketing partner that can pull together the data, cross-channel interaction management technology and customer insight to make it simple. You guessed it, that’s us!

Experian Marketing Services help our clients implement cross-channel marketing programs through our data-driven approach to customer-obsessed marketing.

Know thy customer - enhance your customer information with our consumer data including insightful data about consumer preferences and behaviors to get a deep understanding of your best customer, you know…the ones you want more of!

Smarter interactions – to enchant and delight customers, you have to recognize who they are, so we’ve got the best segmentation tools and analytic gurus to develop actionable customer profiles for you.

Cross-channel interaction management – that’s right, database marketing that manages the interactions across email, social, mobile, display and direct mail!

We’ve helped companies like yours with cross-channel marketing programs to:

• Improve website conversion
• Improve marketing ROI across channels
• Optimize investment in social media and email
• Profitability grow their businesses