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Cross-Channel Marketing Trends and Strategies for 2014
Are you on top of the latest cross-channel marketing trends? Do you know where you should concentrate your efforts in 2014? View this webcast to learn what Experian Marketing Services is identifying as top industry trends for 2014.
Our experts will help you discover ways to keep your marketing strategies fresh and relevant—while exceeding customer expectations—every time.
What you will learn?
- How consumers are interacting on different devices like mobile phones and tablets
- The impact of device and channel overload on marketing strategies for 2014
- Real and impactful examples from leading brands that showcase tactics, best practices and areas for improvement for cross-channel marketers
Doug is an Associate Director of Client Services at Experian Marketing Services. Doug brings over 7 years of interactive experience managing complex, data-driven online marketing programs across multiple verticals. In his role, Doug helps clients with strategic planning, program development, data analysis, and campaign execution across channels such as email, mobile and social. Doug received his BFA in Marketing & Computer Science at New York Institute of Technology.
At Experian Marketing Services, Andy Werner works closely with major brands across the retail, non-profit, subscription-based and entertainment industries to launch and optimize digital marketing programs that increase customer engagement and drive revenue. Prior to Experian Marketing Services, he was responsible for the development and ramp-up of a pan-European CRM initiative at Mazda Europe in Cologne, Germany.