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With birthdays come gifts, and with gifts comes spending. Targeting consumers in their birthday month with special offers can lead to transaction rates five times higher than in times of standard promotional mailings.
People aren’t only buying gifts for themselves; they’re buying gifts for loved ones. ConsumerView Gift Triggers℠ provides a list of 26 million households in which spouses can be targeted within a month of their partner’s birthday.
ConsumerView Gift Triggers provides multiple ways to take advantage of consumers’ eagerness to buy the perfect gift.
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