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ConsumerViewSM Gift Triggers

With birthdays come gifts, and with gifts comes spending. Targeting consumers in their birthday month with special offers can lead to transaction rates five times higher than in times of standard promotional mailings.

People aren’t only buying gifts for themselves; they’re buying gifts for loved ones. ConsumerView Gift Triggersâ„  provides a list of 26 million households in which spouses can be targeted within a month of their partner’s birthday.

ConsumerView Gift Triggers provides multiple ways to take advantage of consumers’ eagerness to buy the perfect gift.


  • Target him to celebrate her
    • 2 million prospects every month give you the best chance to reach out to those who are ready and able to buy.
  • Anticipate gift-giving behavior
    • Matching product orders will help you identify your consumers with demographics and previous preferences.
  • Offer special promotions online and offline
    • Experian’s email acquisition service will connect you with birthday individuals and their spouses both online and offline.
  • Personalize your communications, and watch responses soar
    • Build loyalty to your name by making personal connections during this fun and fruitful time of year.


Download the ConsumerView Gift Triggers Product Sheet.

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