With birthdays come gifts, and with gifts comes spending. Targeting consumers in
their birthday month with special offers can lead to transaction rates five times
higher than in times of standard promotional mailings.
People aren’t only buying gifts for themselves; they’re buying gifts
for loved ones. ConsumerView Gift Triggers℠ provides a list of 26 million households
in which spouses can be targeted within a month of their partner’s birthday.
ConsumerView Gift Triggers provides multiple ways to take advantage of consumers’
eagerness to buy the perfect gift.
Target him to celebrate her
2 million prospects every month give you the best chance to reach out to those
who are ready and able to buy.
Anticipate gift-giving behavior
Matching product orders will help you identify your consumers with demographics
and previous preferences.
Offer special promotions online and offline
Experian’s email acquisition service will connect you with birthday individuals
and their spouses both online and offline.
Personalize your communications, and watch responses soar
Build loyalty to your name by making personal connections during this fun and
fruitful time of year.
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