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The consumer classification solution for consistent cross-channel marketing

Mosaic Segmentation

Mosaic® USA consumer lifestyle segmentation

Target your audiences with precision and insight through Mosaic USA

Experian Marketing Services’ Mosaic USA is a household-based consumer lifestyle segmentation that empowers marketers with the insights needed to anticipate the behavior, attitudes and preferences of their most profitable customers and reach them in the most effective channels with the best messages.

Actionable insight for:
  • Accurate targeting
  • Traditional and digital channel selection
  • Strategic audience decisioning
  • Consistent consumer experience
Key benefits of Mosaic
  • Match products to complement consumers' behaviors, needs and lifestyles
  • Consumer database of 116 million households
  • Predictive insights, property characteristics and summarized credit and automotive data

mosaic portal

Discover your key Mosaic segments. Check out our new portal.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.