For the always-on, always-connected consumer, mobile devices are becoming the hub
for all traveler activity. From pre-trip planning and booking to the actual trip itself,
travelers’ devices are an essential part of their entire journey. As the summer
travel season heats up, smarter cross-channel strategies are essential for those wanting
to capture and maximize their share of the travel-spending pie.
more on this trend in traveler behavior and how marketers can improve relevance and
engagement in cross-channel strategies. We will discuss:
The profile of who the connected travelers are
What are they looking for? Trends in search, app and website usage
Where and when are they seeking information?
How are consumers accessing content and booking travel?
Heather is the director of research for consumer insights at Experian Marketing
Services. She is a leading authority in online commerce and marketing, a result of
covering the field extensively since 1997. Her expertise provides actionable consumer
insight through in-depth analysis of consumer behavior and psychographic measurement.
Prior to joining Experian, Heather was with Nielsen/NetRatings as the senior retail
analyst, where she acted as project lead for custom research products. Before her
time at Nielsen, she spent four years with Jupiter Research covering the online retail
and commerce space, including marketing & promotions, merchandising, and personalization.
Ethan Van Auken
Ethan joined Experian Marketing Services as a senior analyst, consumer insights
in December 2012. Ethan has spent his entire career in market research, with a strong
focus on consumer insights since 2005. He has helped craft both tactical and strategic
marketing, creative, and sales strategies, using myriad data sources, from both sides
of the vendor-client relationship. Ethan presently utilizes the full spectrum of Experian
Marketing Services data assets to aid client decisions regarding consumer targeting,
behaviors, media placement, and search engine strategy.