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Engaging the Connected Traveler
For the always-on, always-connected consumer, mobile devices are becoming the hub for all traveler activity. From pre-trip planning and booking to the actual trip itself, travelers’ devices are an essential part of their entire journey. As the summer travel season heats up, smarter cross-channel strategies are essential for those wanting to capture and maximize their share of the travel-spending pie.
Learn more on this trend in traveler behavior and how marketers can improve relevance and engagement in cross-channel strategies.
We will discuss:
- The profile of who the connected travelers are
- What are they looking for? Trends in search, app and website usage
- Where and when are they seeking information?
- How are consumers accessing content and booking travel?
Heather is the director of research for consumer insights at Experian Marketing Services. She is a leading authority in online commerce and marketing, a result of covering the field extensively since 1997. Her expertise provides actionable consumer insight through in-depth analysis of consumer behavior and psychographic measurement. Prior to joining Experian, Heather was with Nielsen/NetRatings as the senior retail analyst, where she acted as project lead for custom research products. Before her time at Nielsen, she spent four years with Jupiter Research covering the online retail and commerce space, including marketing & promotions, merchandising, and personalization.
Ethan Van Auken
Ethan joined Experian Marketing Services as a senior analyst, consumer insights in December 2012. Ethan has spent his entire career in market research, with a strong focus on consumer insights since 2005. He has helped craft both tactical and strategic marketing, creative, and sales strategies, using myriad data sources, from both sides of the vendor-client relationship. Ethan presently utilizes the full spectrum of Experian Marketing Services data assets to aid client decisions regarding consumer targeting, behaviors, media placement, and search engine strategy.