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Case Studies


American Eagle Outfitters

American Eagle Outfitters® drives unprecedented engagement and wins eTail award with omni-channel holiday program

During the 2013 holiday season, American Eagle Outfitters launched an integrated, omni-channel program called the “12 Days of Legendary Gifts” with the goal of acquiring new SMS and email subscribers, increasing engagement and driving sales. By offering daily prizes and consistent messaging across various channels and devices, American Eagle Outfitters was able to connect with more than 8 million subscribers in the US and Canada during the two week program! Read the full case study for additional program results.

 


Overstock

Overstock.com reduced its logistical and customer care costs by close to $1,000,000

Overstock wanted to reduce costs due to inaccurate and incomplete data. With the address verification tools from Experian Data Quality, undeliverable orders have dropped by more than 40% and customer satisfaction ratings increased drastically.

 


The Weather Channel

Duke’s targeting improved direct marketing efficiency in HVAC program by 84%

Duke Energy wanted to understand their 7 million customers better, in order to improve customer satisfaction and drive up-sell. Duke learned that customers that were highly satisfied were 200-300% more likely to enroll in additional initiatives such as energy management and Energy Star appliance programs. Learn how they were able to improve targeting and campaign ROI.

 


The Weather Channel

Premier provider of weather information enhances content and grows ad revenue with search intelligence analysis

“The depth of data and analysis we received from this Hitwise project helped us identify key patterns of when people make certain planning and buying decisions. We can better identify timing of these consumer habits, which helps us offer a better experience for both the consumer and the advertiser.”

Paul Hutton | Director of Digital Ad Sales

 


Axcess Financial

Axcess Financial increases revenue through powerful acquisition and retention programs

“Hitwise Conversion Reporting has been critical to the growth of our business as we were able to benchmark our performance and realize growth opportunities. Since bringing Hitwise solutions into our business we have seen our revenues increase by 450%”

Jean-Marx Mantilla, Vice President of eCommerce, Axcess Financial

 


Taunton Interactive

How a leading publisher uses Experian Hitwise Lifestyle data.

“With such fragmentation going on across all media today it really helps to understand the consumer segments as forensically as possible and Hitwise has been my #1 go to tool for this for many years now.”

Nick Rozdilsky | VP Digital Marketing

 


Sask 5th Avenue

Saks Fifth Avenue drives better clienteling efforts and streamlines back-end processes

Saks Fifth Avenue was experiencing high levels of bad addresses due to the lack of front-end address verification solution in place. This was resulting in expensive rework and poor customer experience. Learn how Saks Fifth Avenue implemented our solutions and fixed those issues!

 


BassPro Shops

Experian Marketing Services and Bass Pro Shops increase customer response through data-driven marketing.

“Having accurate contact information is important to the efficiency of our business. By leveraging Experian Marketing Services’ QAS address verification, we have direct access to comprehensive address verification and data quality software and services to make sure we can engage our customers reliably, for maximum impact and increased ROI.”

Todd Jones | Manager of eCommerce Marketing

 


Washington Post

The Washington Post leverages un-branded searches to overcome seasonal and news volatility

"Our traffic and search teams identify areas of content opportunities that are also a strong fit with our brand and journalistic missions. This is a key technique in our overall site analysis."

Rochelle Sanchirico | Senior Director of Acquisition Marketing

 

Delta Airlines

Delta Better Understands Its Online Customers Through Competitive Analysis

“Hitwise provides competitive information that allows Delta to analyze trends and quickly determine changes in the online marketplace.”

Francis Lavelle | Manager Web Analytics

 


HowstuffWorks

Leading publisher uses Hitwise to tailor offline content to online customers

"Hitwise helps us avoid guessing what kind of content we should be developing to meet constantly changing consumer needs."

Gabe Vehovsky | EVP Strategy and Research

 


Monarch Airlines

Low cost airline jettisons search engine baggage

“Hitwise gives us the confidence to make critical decisions on the direction of our search marketing campaigns. Market and competitor level data allow us to fine-tune our Search Engine Optimisation and Pay-Per-Click campaigns.”

Catherine Kite | E-commerce and Direct Marketing Manager

 


Parcel2Go

Search Sends Freight Company into Top Ten

“Hitwise has allowed us to accurately pinpoint the ROI of our marketing spend”, explains Richard Mercer. “The detailed reports allow our company to make calculated decisions based on current and historical industry trends.”

Richard Mercer | Business Development Manager

 


Shopzilla

Leading Retailer Defines Customer Segments

“Hitwise is a crucial tool for profiling our visitors and allowing us to target our advertising and messaging to them, directly.”

Susan Brandt | VP Marketing Communications

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