Case studies

Data clique

Data Clique: Data, targeting and measurement drive gym memberships

A national fitness chain approached Data Clique with two hurdles to overcome. First, they had declining memberships. Second, they had no direction on how to best allocate their marketing spend. Data Clique partnered with Experian Marketing Services to learn more about the gyms customers, develop a targeted audience for direct mail and display advertising, and deliver reporting that demonstrated whether or not the campaigns were driving prospects into their gyms. After a few months, Data Clique and Experian campaigns drove up to 57% of new monthly memberships for the national chain through a combination of direct mail and online display advertising.

 


Meredith

Meredith Corporation drives success using a single customer view across channels

Meredith Corporation required a solution to integrate and link its disparate data for an integrated, accurate and persistent view of its customers and prospects. Meredith implemented Experian Marketing Services’ advanced linkage technology and data assets to meet their needs. Meredith improved its ability to deliver ROI – having a single understanding of their customers across all channels allowed for improved targeting, up-sell and cross-sell programs.

 


Duke Energy

Duke’s targeting improved direct marketing efficiency in HVAC program by 84%

Duke Energy wanted to understand their 7 million customers better, in order to improve customer satisfaction and drive up-sell. Duke learned that customers that were highly satisfied were 200-300% more likely to enroll in additional initiatives such as energy management and Energy Star appliance programs. Learn how they were able to improve targeting and campaign ROI.

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