From email to cross-channel: Building a cross-channel roadmap

Cross-channel roadmap

Cross-channel marketing is creating new opportunities for email marketers to learn new skills and change their approach to program creation. While testing and optimizing subject lines or generating dynamic content is still tremendously important, it's the ability to fold these programs around a strategy and uniform approach to engaging customers, regardless of channel, that will make the competitive difference.

Download this webcast to watch, Marcus Tewksbury, Global Vice President of Product Strategy for Experian Marketing Services and Dan LeBlanc, VP Customer Intelligence and Relationship Management with Provide Commerce, discuss how marketers can successfully advance from single or multiple channel execution toward truly integrated, cross-channel marketing programs, centered on the customer.

Key takeaways from the webcast include:

  • Understanding how to create a customer-centric experience vs. “pushing product”
  • Examples of how to build and segment customer profiles based on key data points
  • Examples of targeted profiles and seamless customer experiences across all channels
About the presenters:
Presenter Marcus Tewkesbury

Marcus Tewkesbury
Global Vice President, Product Strategy, Experian Marketing Services

Marcus Tewksbury has over 20 years of experience helping leading retailers and B2B’s harness the nexus of technology, data, and marketing to drive growth and achieve financial results. In his current role as Global Vice President of Product Strategy for Experian Marketing Services, Marcus leverages his deep technology background to help clients develop new campaigns and programs built on the emergence of addressable, cross-channel, audiences (digital TV, display, online radio, Facebook, etc.) whose performance can be attributed and measured back at the individual or household level.

Marcus is a frequent speaker, having appeared at events for the American Marketing Association (AMA), Canadian Marketing Association (CMA), Direct Marketing Association (DMA), Integrated Marketing Summit, The Economist, Media Post, and Illinois Technology Association (ITA). His writing and presentations have appeared or been cited in numerous publications like, USAToday, Wall St. Journal, and the Word of Mouth Marketing Association (WOMMA).

Presenter Dan LeBlanc

Dan LeBlanc
Vice President, Customer Intelligence and Relationship Management, Provide Commerce.

Dan LeBlanc has over 10 years of experiencing conducting analytics and leading teams to maximize consumer intelligence.

Most recently, his focus has been on the online retail industry, using both internal and external data to help Provide Commerce—the company behind ProFlowers, RedEnvelope, and other gifting brands—create a “WOW” experience for their customers and the customers’ gift recipients. Through thoughtful analytics and partnerships with product development, merchandising, marketing and business development, he enables Provide Commerce to develop better products, target customers more effectively, and explore new business opportunities for their customers.

Prior to Provide Commerce, Dan worked at both Capital One Financial and Encore Capital Group leading teams tasked to better understand consumer spending and payment behavior. He holds a Masters of Science in Aerospace Engineering from The Pennsylvania State University and a Bachelors of Mechanical Engineering from McGill University.

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