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Holiday Marketing Update – live analysis from peak week
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We’ve crunched the numbers from peak week to help evaluate performance and adjust strategies for the rest of the holiday season. View this webcast to see what consumers were searching for and which retailers are winning in capturing the online shopping audience.
This webcast will discuss:
- Top Websites: which retail websites were the most popular on holiday shopping milestone days
- Key Traffic Drivers: major sources of traffic to retail websites on Thanksgiving & Black Friday and how the landscape has shifted from previous holiday seasons
- Hot Products: what was in-demand and most heavily searched during Thanksgiving & Black Friday
Heather is the director of research for consumer insights at Experian Marketing Services. She is a leading authority in online commerce and marketing, a result of covering the field extensively since 1997. Her expertise provides actionable consumer insight through in-depth analysis of consumer behavior and psychographic measurement. Prior to joining Experian, Heather was with Nielsen/NetRatings as the senior retail analyst, where she acted as project lead for custom research products. Before her time at Nielsen, she spent four years with Jupiter Research covering the online retail and commerce space, including marketing & promotions, merchandising, and personalization.