Best-in-class testing: Take your testing to the next level!
How do you cut through the “noise” and make an impact with your marketing?
When it comes to refining and optimizing a marketing program, testing can make all
of the difference in the world. In this webcast, Matt Schmitter and James Diamond
from Experian Marketing Services reveal real-world examples, results and specific
best practices from brands that have found success with multivariate cross-channel
testing. It’s time to take your A/B email testing skills to the next level
so you can deliver more effective messaging to your customers!
View this webcast to learn how advanced testing can help you:
Increase conversion rates and marketing ROI
Inform messaging with relevancy and context
Understand the key components to a successful testing strategy
About the presenters:
Matt Schmitter, Client Partner
Matt Schmitter has partnered with top brands across financial, retail, and travel
verticals at Experian Marketing Services. His expertise has helped clients better
understand their programs from the first welcome to the most recent transaction, while
driving engagement at every interaction along the way. Currently, Matt is working
with a leading global hospitality company to empower their cross-channel marketing
initiatives by pairing his passion for operational excellence with results-driven
James Diamond, Global Product Marketing Manager
James Diamond has spent the last 13 years in and around the Digital Marketing and
SAS industries. Before joining Experian in 2009 he Owned and Managed a IT Services
business focused on delivering digital marketing and CRM solutions before moving into
the corporate sector, where he held senior roles at Accenture, BBDO, and Responsys.
With a diverse background in Core data systems, Data transformation capabilities and
all things Digital Marketing
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