Increase customer response through data-driven marketing
Learn how Bass Pro Shops, a leading multichannel retailer of outdoor recreation
goods and hunting and fishing equipment, builds targeted marketing programs across
its online and brick-and-mortar customer touch-points.
By tapping into Experian Marketing Services’ email marketing, address
verification and consumer intelligence capabilities, Bass Pro was able to garner
a 37 percent open rate and a 6 percent transaction rate for its welcome emails, save
up to 75 percent of the time needed to enter a full, valid customer address, and gain
insight on how 10 million U.S. Internet users interact with over 1 million Websites.