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Increase customer response through data-driven marketing

Bass Pro Case Study

Learn how Bass Pro Shops, a leading multichannel retailer of outdoor recreation goods and hunting and fishing equipment, builds targeted marketing programs across its online and brick-and-mortar customer touch-points.

By tapping into Experian Marketing Services’ email marketing, address verification and consumer intelligence capabilities, Bass Pro was able to garner a 37 percent open rate and a 6 percent transaction rate for its welcome emails, save up to 75 percent of the time needed to enter a full, valid customer address, and gain insight on how 10 million U.S. Internet users interact with over 1 million Websites.

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