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5 Lessons for Back-to-school Marketers in 2014

5 Lessons for Back-to-school Marketers in 2014Back-to-school is one of the biggest times of the year for retailers behind the winter holiday season. Uncover the strategies that worked well for marketers last back-to-school season and learn how to optimize your ongoing back-to-school campaigns in 2014 and beyond.

Topics include:

  • Identifying back-to-school shoppers
  • Top search activity by month
  • Tips to understand and target college students
  • Tailoring emails for back-to-school success
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