The retail industry has its own unique set of challenges in online acquisition. That’s why Experian Marketing Services’ Audience IQ has crafted retail audience segments to deliver tailor-made results.
|Executing time-sensitive seasonal campaigns||Identifying key lifecycle events|
|Assessing consumer’s propensity to buy||Cross-selling accessory products|
Our data-driven audience segments are built using thousands of attributes from our industry-leading consumer database to incorporate insights such as product affinities and category spending propensity.
Challenge: An outdoor sporting goods retail client who ran a multi-channel data-driven campaign saw the benefits of addressable advertising where it mattered most – sales lift.
Experian Audience IQ helped the client bridge their knowledge of their existing customers into the online display channel, and delivered customized ads to those customers. In this controlled test, the response rates for mail order, retail and internet orders all increased.
The results: Sales increased by over $14 million in less than 90 days during the test period.
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