The retail industry has its own unique set of challenges in online acquisition.
That’s why Experian Marketing Services’ Audience IQ has crafted retail
audience segments to deliver tailor-made results.
Do these challenges sound familiar?
Executing time-sensitive seasonal campaigns
Identifying key lifecycle events
Assessing consumer’s propensity to buy
Cross-selling accessory products
We can help by offering the following pre-built segments
Super-store grocery shoppers
Our data-driven audience segments are built using thousands of attributes from
our industry-leading consumer database to incorporate insights such as product affinities
and category spending propensity.
Challenge: An outdoor sporting goods retail client who ran a multi-channel
data-driven campaign saw the benefits of addressable advertising where it mattered
most – sales lift.
Experian Audience IQ helped the client bridge their knowledge of their existing
customers into the online display channel, and delivered customized ads to those customers.
In this controlled test, the response rates for mail order, retail and internet orders
The results: Sales increased by over $14 million in less than
90 days during the test period.
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