We know that financial services marketers face unique challenges in online customer acquisition. That’s why we’ve created specialized audience segments catered to your needs.
Do these challenges sound familiar?
|Acquiring card-members who will make it through a prime approval process||Finding prospects with credit challenges|
|Up-selling customers into more lines of business||Promoting full-service online banking offers|
Experian Audience IQ can help by offering the following pre-built segments:
Challenge: A global financial services firm wanted to reach a select percentage of the US population for its ultra-premium credit card. The Audience IQ team built the client a custom segment called the “Consumer Value Index” segment.
The custom segment allowed the marketer to connect with consumer audiences which were in very good financial standing and with a propensity for high-end luxury items. The precision of this segment allowed the client to exceed their campaign objectives.
The results: A 70% drop in CPA (cost-per-acquisition) and a card-approval double of the firm's goal for the campaign.
In order for us to better serve you, please fill out the following information.