Reach the best prospects for your financial services
We know that financial services marketers face unique challenges in online
customer acquisition. That’s why we’ve created specialized audience segments
catered to your needs.
Do these challenges sound familiar?
Acquiring card-members who will make it through a prime approval process
Finding prospects with credit challenges
Up-selling customers into more lines of business
Promoting full-service online banking offers
Experian Audience IQ can help by offering the following pre-built
In-the-market to purchase an automobile
Challenge: A global financial services firm wanted to reach a
select percentage of the US population for its ultra-premium credit card. The
Audience IQ team built the client a custom segment called the “Consumer
Value Index” segment.
The custom segment allowed the marketer to connect with consumer audiences which
were in very good financial standing and with a propensity for high-end luxury items. The
precision of this segment allowed the client to exceed their campaign objectives.
The results: A 70% drop in CPA (cost-per-acquisition) and a card-approval
double of the firm's goal for the campaign.
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