Insight and analytics
Today's brands face increasing pressure to drive measurable business results and demonstrate return on marketing investment. At Experian Marketing Services, we believe only a highly disciplined, data-driven approach can deliver truly best-in-class marketing for your brand. Drawing from 35 years of industry experience and Experian’s rich data resources, our analytics team provides the insight to solve your toughest business needs and challenges. Our staff is skilled in developing and applying data-driven models, statistical frameworks and reporting expertise, and is dedicated to bringing the intelligence you need to enhance your marketing strategies and ROI in one channel or across multiple channels.
Industry-leading data, tools and expertise to help you through all phases of marketing, including:
- Experian Marketing services deep consumer insights
- Prospect and acquisition modeling
- Customer lifetime value modeling
- Price sensitivity analysis
- Retention modeling
- Online behavior modeling
- Next best offer analysis
- Channel preference and communication optimization
- Industry benchmark data and analysis
- Multivariate testing and measurement
Want to get started?
Fill out this brief form now to find out how we can improve your cross-channel marketing program.