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Analytical Services
Improve your marketing sophistication...we can help
You're a sophisticated marketer and you understand that harnessing data is the key to successfully engaging today's multichannel customer and driving measureable marketing ROI. Experian Marketing Services Analytics team is dedicated to helping marketers effectively leverage data and consumer insight through data modeling and analytics to drive precision targeting and relevant communication.
Our team of PhDs, statisticians and marketing strategists helps clients develop and execute measurable marketing strategies that move the needle. Drawing from our 35 years of industry experience, we take data and create intelligence that enables our clients to engage more effectively with their customers and prospects.
We can help clients move through all phases of marketing sophistication with the following services:
Strategy and Planning
- Strategic segmentation
- Multichannel customer profiling
- Product planning
- Contact strategy
Insights and Targeting
- Prospect and acquisition modeling
- Cross-sell / Customer value modeling
- Retention modeling
- Online targeting
- Next product to purchase
- Breakeven Deliverability Analysis
Testing and Measurement
- A/B testing
- Multivariate testing
- Response attribution and analysis