Amping up cross-channel performance with multi-dimensional customer personas
View the webcast
Download this webcast to watch Experian Marketing Services’ principal strategist,
Nancy Shaver, specifically discuss the benefits of bringing customer data collected
across channels together to create and effectively apply powerful, multi-dimensional
customer personas to marketing programs.
Key takeaways from the webcast include:
How to collect and measure key data and insights across channels to gain an actionable,
panoramic view of your customers.
How customer behavior and preferences drive channel selection and budget allocation.
How to use data-driven segments to align messaging, offer choice and creative
around the customer.
Examples of multi-dimensional customer personas and how they are applied to marketing
Nancy Shaver is a Consulting Principal for Experian Marketing Services’ Marketing
Analytics team. With over 25 years of experience leading marketing organizations as
well as delivering data, analytical, and technical services Nancy leverages both her
strategic vision and extensive hands-on direct, digital and database marketing experience
to help Experian’s clients develop and implement achievable marketing solutions
that deliver measurable business value. Through her work across a range of organizations
including luxury and broad market retail, telecommunications, consumer packaged goods,
and financial services Nancy is able to help clients translate their brand goals into
strategies and practical and effective initiatives which link a positive customer
experience with bottom line results.
Nancy has been a speaker at industry conferences and has been a board member of
the DMAW Educational Foundation and TransAmerica Marketing. Nancy holds a Bachelor
of Arts from Wellesley College and attended the MBA program at Mary Washington University.
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