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Amping up cross-channel performance with multi-dimensional customer personas

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Customer Personas Webcast

Download this webcast to watch Experian Marketing Services’ principal strategist, Nancy Shaver, specifically discuss the benefits of bringing customer data collected across channels together to create and effectively apply powerful, multi-dimensional customer personas to marketing programs.

Key takeaways from the webcast include:

  • How to collect and measure key data and insights across channels to gain an actionable, panoramic view of your customers.
  • How customer behavior and preferences drive channel selection and budget allocation.
  • How to use data-driven segments to align messaging, offer choice and creative around the customer.
  • Examples of multi-dimensional customer personas and how they are applied to marketing programs today.
About the presenter:
 
Presenter Nancy Shaver

Nancy Shaver
Consulting Principal, Marketing Analytics, Experian Marketing Services

Nancy Shaver is a Consulting Principal for Experian Marketing Services’ Marketing Analytics team. With over 25 years of experience leading marketing organizations as well as delivering data, analytical, and technical services Nancy leverages both her strategic vision and extensive hands-on direct, digital and database marketing experience to help Experian’s clients develop and implement achievable marketing solutions that deliver measurable business value. Through her work across a range of organizations including luxury and broad market retail, telecommunications, consumer packaged goods, and financial services Nancy is able to help clients translate their brand goals into strategies and practical and effective initiatives which link a positive customer experience with bottom line results.

Nancy has been a speaker at industry conferences and has been a board member of the DMAW Educational Foundation and TransAmerica Marketing. Nancy holds a Bachelor of Arts from Wellesley College and attended the MBA program at Mary Washington University.

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