Audience IQ, Experian Marketing Services' premiere online advertising product,
helps advertisers connect with consumers online in a responsible, secure and anonymous
way. Audience IQ enables relevant online display ads while ensuring that your online
privacy is protected.
We accomplish this by converting attributes associated with individuals into aggregate
categories or segments of likely interests for purposes of displaying online advertising
to groups of persons, such as by estimated age, gender or geography. During this process,
neither the advertiser nor website owner knows which individuals are receiving which
ads. We work closely with our partners to provide transparency and opt-out choices
throughout the process. Our goal is to keep the consumer privacy interests as our
first priority, by providing advertising recipients with effective notice and choice.
Using Data Responsibly To Deliver Relevant Digital Advertising
Audience IQ leverages the breadth of information available through public channels
such as census data or public records, in addition to self-reported data. Audience
IQ does not 'scrape' personal information from the web or use regulated data such
as personal credit history. Where we connect consumer interest segments to groups
of online advertising recipients, we do so in a way that provides the recipient with
notice and a clear opportunity to opt-out to prohibit their information from being
used for this purpose.
Experian Marketing Services has been a trusted steward of data and a leader in
the direct marketing industry for 30+ years. We are now applying our proven and safe
traditional direct marketing strategies to the online world, bringing more relevant
advertising to consumers while carefully safeguarding their privacy.