African Americans have powerful purchasing power and it is important that marketers understand how to advertise and engage them with relevant messages This report provides vivid insights into the attitudes, behaviors and motivators of African Americans shoppers. They are style leaders and image conscious who want to be the first to have the latest fashions and place a high value on brand names and luxury. As they seek to be the first to have everything, they’re less likely to turn to friends for shopping advice and highly receptive to advertising in various channels ranging from social media to in-store marketing. The report highlights:
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