African Americans have powerful purchasing power and it is important that marketers
understand how to advertise and engage them with relevant messages This report provides
vivid insights into the attitudes, behaviors and motivators of African Americans shoppers.
They are style leaders and image conscious who want to be the first to have the latest
fashions and place a high value on brand names and luxury. As they seek to be the
first to have everything, they’re less likely to turn to friends for shopping
advice and highly receptive to advertising in various channels ranging from social
media to in-store marketing. The report highlights:
Shopping attitudes & opinions
Social & mobile engagement
Download the full report to maximize your campaigns to reach African American shoppers.
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