Creating high definition customer profiles to drive personalization across channels

Differentiate your customers and engage them based on their unique motivations and preferences. Not every best customer is the same - they may meet the same criteria for being your best customer but, in fact, their attitudes and behaviors may be completely different. During this webcast, Experian Marketing Services shares how they developed a method for creating high definition customer profiles to deliver unparalleled customer insight that drives smarter messaging and content as well as contact strategies using the channels that your customers prefer.

During this webcast, attendees will learn:

  • How to integrate customer information with third party data to develop deep and actionable high definition customer profiles
  • The importance of enhancing your own data assets to drive smarter marketing strategies including brand experience, customer acquisition and customer engagement.
  • The impact of building deeper relationships through integrated cross-channel programs
About the presenters:

Presenter Anita Gandhi

Anita Gandhi
Anita Gandhi is the Vice President, Strategic Services at Experian Marketing Services and brings more than 10 years of experience to this leadership role. Anita and her team work with clients to develop high-definition customer and audience profiles to provide marketers with a single, actionable profile that provides them with a complete picture of the customer. With the idea that no two clients are the same, Anita and her team achieve success through their expertise of integrating the client’s own customer data with Experian Marketing Services’ trusted insights to create solutions that fit the specific goals and objectives of each client. Prior to joining Experian Marketing Services, Anita led the offline marketing efforts for the National Accounts Unit at The Washington Post. Later, she spent three years at America Online where her team managed the online advertising accounts for some of their largest CPG and Retail clients. Anita earned her MBA from New York University with an emphasis in Marketing and Information Technology, and graduated from The University of Chicago with a Bachelor of Arts degree in Economics.

                     Mark Fauntleroy

Mark Fauntleroy
Mark Fauntleroy is Director of Product Strategy, Consumer Insights & Targeting at Experian Marketing Services. In this role, Mark oversees a strategic roadmap for products and solutions that help marketers plan multichannel marketing strategies. He is responsible for managing the innovation of solutions that enable smarter marketing decisions through actionable consumer insight and for evangelizing the value of consumer insight driven marketing. Mark studied English and Communications at the University of Maryland Baltimore County and started his early career in media measurement and consumer research. Throughout his years with various marketing and media services organizations, Mark has always been focused on product and solution innovation, even playing a role in pioneering efforts to develop audience measurement solutions for emerging digital media.

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