Specialty Segments

Acquire new customers with Experian's Audience IQ

Experian Audience IQ helps you connect to consumers in a meaningful way by providing customized messaging through an integrated, multi-channel campaign.

Our platform excels in online customer acquisition. By targeting only your relevant segments, you can realize higher sales across all channels, increase brand engagement and improve return on advertising spend.

Most importantly, Experian Audience IQ has the largest high-quality addressable audience online. This allows you better reach—whether building look-alike models of your best customers or utilizing your CRM (Customer Relationship Management)  data for direct match.

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