About Experian Marketing Services

Bringing brands and customers closer together. Every time.

There has been a paradigm shift in the way consumers and brands interact. Consumers have more choices in terms of what they buy, from whom and how often, while brands have more ways to connect and engage their customers and prospects than ever before.

The most successful marketers understand this new reality and have adjusted their communication strategies to center marketing activities around the customer by accurately linking disparate customer identities and orchestrating thoughtful, coordinated and authentic customer experiences in every channel.

That’s why the world’s leading brands choose Experian Marketing Services.  For over 30 years, Experian Marketing Services has been a global leader in data-driven marketing. Today, the Experian Marketing Suite provides over 10,000 brands with consumer insights, analytics and marketing technology to drive customer acquisition, increase customer loyalty and improve marketing return on investment.

Learn more about the Experian Marketing Suite.

Company History: Over 30 years of data-driven marketing leadership

We've been helping marketers deliver data-driven targeted marketing for more than 30 years. Here are some of the highlights of our growth and innovation:

  • 1987 - TRW Information Services, the U.S. credit bureau acquires Executive Services from Dallas, TX entering the marketing service business
  • 1996 - TRW spins off its Information Services business and the new company is named Experian
  • 1997 - Experian is acquired by Great Universal Stores and is merged with its UK credit bureau, CCN
  • 1998 - We got serious about the direct marketing with the acquisitions of leading U.S. firms MetroMail and Direct Marketing Technologies (DirectTech)
  • 2004 - A major year of expansion, in March, we acquired CheetahMail, a leading email service provider and in October, we acquired Quick Address Search to bolster on our contact management capabilities. Also in October, we acquired Simmons Research to build out our consumer insight and multichannel capabilities.
  • 2007 - In April, we acquired Hitwise as a means to provide a broader set of digital marketing capabilities in search and consumer insight.
  • 2011 - In February, we acquired Techlightenment, a social media and Facebook advertising platform adding social media advertising capabilities to our digital offering.
  • 2012 - In May, we acquired Conversen, a pioneer in developing interaction management technologies that enable marketers to create fully integrated, cross-channel conversations through mobile, Web, social, email and traditional channels.
  • 2013 - In April, we launched the cross-channel marketing platform, marrying CheetahMail’s speed and scalability with the flexibility of the Conversen platform.
  • 2014 – In July, we launched the Experian Marketing Suite, a flexible and comprehensive marketing solution that provides all the capabilities for marketers to create and deliver exceptional and authentic customer experiences in any channel and via any device.

Experian Marketing Suite

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Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.