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The 2013 Digital Marketer Report and Webinar Series

The 2013 Digital Marketer ReportFree, must-have resources for every marketer

In today’s world, life is the channel. As consumers seamlessly navigate between devices throughout their day, marketers must put their customers at the center of everything in order to provide relevant and personalized experiences that empower meaningful connections. We hope you enjoy the resources we’ve developed to help you tackle some of today’s biggest marketing challenges.

The 2013 Digital Marketer Report

This year’s report contains actionable data and consumer insights across key marketing channels, including email, display advertising, mobile, search and social media – all designed to shape an integrated customer experience and help you be truly customer obsessed. This comprehensive resource also includes the trends, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment – what you have come to expect from Experian Marketing Services.

The 2013 Digital Marketer Webinar Series

Bill TancerLife is the channel
Recording available on demand

Hosted by: Bill Tancer, General Manager, Global Research – Experian Marketing Services
Did you know that 48 percent of adults ages 18-24 say that a conversation via text message is just as meaningful as a phone call? Watch our webcast as Bill Tancer dives into a myriad of insights and trends that are important to digital marketers. We cover consumer confidence levels and what it means for brands, the evolution of cross-channel marketing, the ‘always-on’ consumer and insights on key channels.

 

Marcus TewksburyCross-channel campaign management
Recording available on demand

Hosted by: Marcus Tewksbury, VP, Client Partner, Experian Marketing Services
We believe that 2013 is the year of cross-channel marketing integration. Watch our webcast as Marcus Tewksbury breaks down the barriers that have challenged marketers, and learn how to enhance future cross-channel campaigns to better connect with your customers.

Heather DoughertyConsumer insights
Recording available on demand

Hosted by: Heather Dougherty, Director of Research, Experian Marketing Services
Deep insight into consumer behavior is needed to ensure that your marketing campaigns drive revenue and maximize ROI. Watch our webcast as Heather Dougherty explores the consumer behaviors that will help you identify your target audience and fully understand your customers’ needs, wants and preferences.

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