Experian Hitwise Webinars

Upcoming Webinars

Stay tuned for upcoming webinars.

Archived Webinars

Missed a webinar? Not to worry, below are links to some of our latest archived webcasts.

• Consumer Targeting - Digital Marketing for Healthcare
  March 2012
  During this webinar we examine how the online healthcare space has evolved and how to best reach your target audience online.
• Hitwise Webinar: Using Search Insights to Optimize Content - An Election Case Study:
  February 2012
  Identify and leverage the content that resonates with voters to create significant impact for a campaign, drive site visits, ad revenue and votes.
• 2011 Holiday Season: A recap of online marketing trends and insights & a look ahead to 2012
  January 2012
  Discover the top performing retail sites and media channels from the 2011 holiday shopping season.
• Cruising for Customers: Driving Marketing Results through Audience Segmentation
  December 2011
  During this webinar, Experian Hitwise demonstrates how to leverage audience segmentation to improve your consumer targeting and drive marketing results
• Hot Products 2011
  November 2011
  Discover this season’s hottest products straight from the fingertips of the consumer and how marketers are capturing their visits.
• Black Friday
  October 2011
  Discover key marketing tactics and strategies to drive and capture visitors this holiday season. Last year, Black Friday was the single biggest day for retail website traffic, up 13% from the previous holiday season. Thanksgiving Day was the second biggest day, showing that consumers use this day to jumpstart their holiday shopping research.
• The Digital Road to the White House
  October 2011
  Discover the best practices to capture the online vote. As the 2012 elections gear-up, Margot Bonner, Hitwise Analyst, discussed how the online landscape has changed since 2008 and identify best practices for the digital road to the White House.
• Trendspotting: Discovering Consumer Insights Through Search Webinar
  August 2011
  Consumers are constantly entering search queries that reveal their intentions across a majority of their activities in daily life – researching shopping and financial decisions, seeking out content and navigating directly to online destinations. These search queries then provide a blueprint for marketers to understand how consumer sentiment and intent evolves over time, which can then feed into strategies across the organization including merchandising & content development, display ad & email campaigns.
• Back to School Webinar 2011
  July 2011
  Summer has just begun, but many retailers are busy planning for the back to school season. Join Experian Cheetahmail and Experian Hitwise to discover how you can advance your search engine marketing, display advertising, and e-mail strategies to capitalize on the newest back to school products and trends.
• The New Marketing Playbook: Aligning strategies to engage the new American consumer
  June 2011
  American consumers' tastes and preferences have changed dramatically over the last few years. Learn more about how these changes impact you marketing segementation and new consumer trends that affect your marketing initiatives.
• Hitwise Travel Webinar: On the Road Again
  May 2011
  As marketers are beginning to plan their online summer season campaigns, discover data insights based on online consumer behavior to identify emerging travel trends and opportunities.
• The 2011 Digital Marketer: Benchmark & Trend Report
  April 2011
  Covering key insights using Hitwise and other Experian Marketing Services data, this report contains the latest trend information and predictive benchmark data necessary for businesses to maximize digital marketing opportunities and return on investment.
• The Real Estate Forecast Post Foreclosure Crisis
  March 2011
  Heather Dougherty, Research Director at Hitwise, presents the latest trends in the online real estate market and its role as a broad indicator of consumer confidence and spending.
• The Travel Consumer's Response to Social Media, Search & Email
  January 2011
  Heather Dougherty, Research Director, Experian Hitwise and guest presenter Andrew Elkins, Campaign Planning Supervisor, Carnival Cruise Lines discuss how the Travel Industry can use social media, search and email to drive marketing initiatives.
• 2010 Holiday Retail Recap
  January 2011
  How receptive were shoppers this holiday season? During this webinar, Heather Dougherty, Hitwise, Director, Research, reveals the top performing retail sites and the most effective channels driving traffic.