Hitwise Webinar: Using Search Insights to Optimize Content - An Election Case Study
Election 2012 is well underway, offering a variety of news stories about campaign issues, opinion polls, hot topics and of course, scandals. Identifying and leveraging the content that resonates with voters can have significant impact for a campaign, driving site visits, ad revenue and votes.
During this webinar Heather Dougherty, Director of Research, Experian Hitwise and Cristin Duddy, Search Engine Specialist, USA TODAY discuss:
- How USA TODAY leverages intelligence from Experian Hitwise to understand the online behavior of searchers looking for information on individual candidates and the specific content that drives clicks and visits for candidates - and how they differ by region, by candidate and what are the other topics that voters are searching for online
How USA TODAY leverages intelligence from Experian Hitwise to understand the competitive landscape and identifies opportunities from the content behind the traffic trends.
Discover how to identify and leverage content that resonates with your site visitors.
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