Election 2012 is well underway, offering a variety of news stories about campaign issues, opinion polls, hot topics and of course, scandals. Identifying and leveraging the content that resonates with voters can have significant impact for a campaign, driving site visits, ad revenue and votes.
During this webinar Heather Dougherty, Director of Research, Experian Hitwise and Cristin Duddy, Search Engine Specialist, USA TODAY discuss:
How USA TODAY leverages intelligence from Experian Hitwise to understand the competitive landscape and identifies opportunities from the content behind the traffic trends.
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