Cruising for Customers: Driving Marketing Results through Audience Segmentation

2011 Travel WebinarDiscover how to use audience segmentation to build better-performing marketing strategies to improve marketing results. You may have complete insight into how consumers behave on your website, but do you have complete insight into how your consumer behaves online? Making speculations on how your consumers behave online can be a costly assumption when developing media plans. During this webinar, Experian Hitwise demonstrates how to leverage audience segmentation to improve your consumer targeting and drive marketing results.

Key Takeaways Include:

  • How consumer confidence has impacted online behavior in the Travel category
  • Key insights on travel preferences through consumer search behavior
  • Using audience segmentation to understand behaviors beyond

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