Aligning strategies to engage the new American consumer
The American consumer is rapidly changing. Changes in household composition, instant access to information, countless brand options, economic uncertainties and a dizzying array of media channels all have led marketers to the need to rethink and redesign marketing strategies.
Learn how you can better reach your customers by understanding these changes; as well as successfully segmenting your customers and prospects to meet your marketing objectives with our Mosaic Lifestyle Segmentation webinar.
This webinar will cover:
- Insights into the changing U.S. consumer
- Reasons top marketers use lifestyle segmentation
- Benefits of retooling current marketing segmentation
- Ways segmentation can unite online, offline, direct mail, e-mail and all company-wide marketing initiatives
- Rick Erwin, President of the Data and Analytics Division of Experian Marketing Services
- Bill Tancer, New York Times Best-Selling, Author, columnist and trend-watcher
- Amy Schilder, Product Marketing and Customer Acquisition from Virgin Mobile
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