Aligning strategies to engage the new American consumer

2011 Mosaic WebinarThe American consumer is rapidly changing. Changes in household composition, instant access to information, countless brand options, economic uncertainties and a dizzying array of media channels all have led marketers to the need to rethink and redesign marketing strategies.


Learn how you can better reach your customers by understanding these changes; as well as successfully segmenting your customers and prospects to meet your marketing objectives with our Mosaic Lifestyle Segmentation webinar.

This webinar will cover:

  • Insights into the changing U.S. consumer
  • Reasons top marketers use lifestyle segmentation
  • Benefits of retooling current marketing segmentation
  • Ways segmentation can unite online, offline, direct mail, e-mail and all company-wide marketing initiatives


  • Rick Erwin, President of the Data and Analytics Division of Experian Marketing Services
  • Bill Tancer, New York Times Best-Selling, Author, columnist and trend-watcher
  • Amy Schilder, Product Marketing and Customer Acquisition from Virgin Mobile

View Webinar Recording and Presentation

To download and view this webinar please fill out the following form:

  • Submit

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.