Hitwise Webinar: The Travel Consumer's Response to Social Media, Search & Email

Carnival Webinar 2011Experian Hitwise / Carnival Cruise Lines Webinar:

January 2011

Heather Dougherty, Research Director, Experian Hitwise and guest presenter Andrew Elkins, Campaign Planning Supervisor, Carnival Cruise Lines discuss how the Travel Industry can use social media, search and email to drive marketing initiatives.

This session covers:

  • The primary influencers and audience of user generated travel content
  • What search can tell us about consumer sentiment and travel issues
  • Understanding the search behavior within the purchasing funnel
  • Tailoring email marketing campaigns to influence perception
  • An exclusive Carnival Cruise Lines search and social case study presentation


Heather Dougherty
Director, Research, Experian Hitwise

Andrew Elkins
Campaign Planning Supervisor, Carnival Cruise Lines

View Webinar Recording and Presentation

To view the recording of this webinar, please fill out the form below:

  • Submit

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.