Hitwise Webinar: The Travel Consumer's Response to Social Media, Search & Email

Experian Hitwise / Carnival Cruise Lines Webinar:

January 2011

Heather Dougherty, Research Director, Experian Hitwise and guest presenter Andrew Elkins, Campaign Planning Supervisor, Carnival Cruise Lines discuss how the Travel Industry can use social media, search and email to drive marketing initiatives.

This session covers:

• The primary influencers and audience of user generated travel content
• What search can tell us about consumer sentiment and travel issues
• Understanding the search behavior within the purchasing funnel
• Tailoring email marketing campaigns to influence perception
• An exclusive Carnival Cruise Lines search and social case study presentation

Presenters:

Heather Dougherty
Director, Research, Experian Hitwise

Andrew Elkins
Campaign Planning Supervisor, Carnival Cruise Lines