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Bill Tancer, General Manager - Global Research, Experian Marketing Services, presents on the annual Digital Marketer report. Covering key insights using Hitwise and other Experian Marketing Services data, this report contains the latest trend information and predictive benchmark data necessary for businesses to maximize digital marketing opportunities and return on investment

The following insights are covered:

  • A quantifiable analysis on all facets of the digital landscape.
  • Benchmark information pertaining to the latest emerging digital channels.
  • Insight on the multichannel attitudes and behaviors of consumers today.
  • Specific Hitwise insights covering flash sales websites, social media and search trends.

Presenters:

Bill Tancer
General Manager - Global Research, Experian Marketing Services

Bill Tancer is the General Manager, Global Research for Experian Marketing Services, EMS. Bill brings 12+ years of marketing, market research and corporate strategy experience to EMS. As the GM for Global Research, he provides cutting-edge research and insight into online consumer behavior and the application of online competitive intelligence.

Heather Dougherty
Director, Research, Hitwise

Heather Dougherty is Director, Research at Hitwise. Heather is a leading authority in online commerce and marketing, a result of covering the field extensively since 1997. At Hitwise, Heather will continue her focus on this space, providing insigh

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