Share:

Trendspotting: Discovering Consumer Insights Through Search Webinar

Accelerate your Digital Marketing with search insights.

Click here to view the webinar recording

Consumers are constantly entering search queries that reveal their intentions across a majority of their activities in daily life – researching shopping and financial decisions, seeking out content and navigating directly to online destinations.

These search queries then provide a blueprint for marketers to understand how consumer sentiment and intent evolves over time, which can then feed into strategies across the organization including merchandising & content development, display ad & email campaigns.

Key Takeaways Include:

  • Deciphering consumer sentiment as economic indicators for content development and relevant messaging
  • Using the seasonality of search to recognize when consumers are truly in-market and thinking about a topic or product
  • Search term sequencing and the train of thought when consumers are conducting online research
  • Segmenting search queries to understand the differences based upon demographics, life stages and credit scores

Presenters:

Click here to view the webinar recording

  • © 2014 Experian Information Solutions, Inc. All rights reserved.