Trendspotting: Discovering Consumer Insights Through Search Webinar
Accelerate your Digital Marketing with search insights.
Consumers are constantly entering search queries that reveal their intentions across a majority of their activities in daily life – researching shopping and financial decisions, seeking out content and navigating directly to online destinations.
These search queries then provide a blueprint for marketers to understand how consumer sentiment and intent evolves over time, which can then feed into strategies across the organization including merchandising & content development, display ad & email campaigns.
Key Takeaways Include:
- Deciphering consumer sentiment as economic indicators for content development and relevant messaging
- Using the seasonality of search to recognize when consumers are truly in-market and thinking about a topic or product
- Search term sequencing and the train of thought when consumers are conducting online research
- Segmenting search queries to understand the differences based upon demographics, life stages and credit scores
- Heather Dougherty – Director, Research – Experian Hitwise
- Jessica Simon – Vice President of Insight and Analytics – Health Central