Sourcing Guidelines

Experian Hitwise encourages clients and the media to use its data in news stories or for marketing, public relations and advertising purposes. All such uses of Experian Hitwise data should be approved by the marketing department and should adhere to the following policies:

  • Any Experian Hitwise data used in news stories or for marketing purposes including research reports, research analyst blogs and Experian Hitwise To Go posts must be sourced to Hitwise.
  • The Experian Hitwise name should always appear with the first letter capitalized and no spaces in between the word 'Hitwise':

Correct = Experian Hitwise
Incorrect = Hitwise, Experian HitWise, Experian Hit Wise, Experian hitwise, experian hitwise, HitWise, Hit Wise, hitwise

  • All time periods, metrics and market need to be indicated. For example:

Rankings
The rankings data is based on market share of visits, which is the percentage of online traffic to the Web site or industry, for the week ending August 15, 2009 from the Experian Hitwise sample of 10 million Internet users in the United States. Experian Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Experian Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context.

Search Terms
The data is based on the percentage of all searches for the four weeks ending August 15, 2009 from the Experian Hitwise sample of 10 million Internet users in the United States. Source: Experian Hitwise

Custom Data
All material citing data from a Custom Category or Custom Aggregation must indicate that the data has been customized. This statement must be sourced when published. All Custom Category and Custom Aggregation data must be approved by Experian Hitwise prior to publishing. For example:
The Experian Hitwise data is based on a custom category of 10 Multimedia websites ranked by market share of visits, which is the percentage of online traffic to a website or industry, from the Experian Hitwise sample of 10 million Internet users in the United States. Source: Experian Hitwise
If you are a member of the news media please contact the person below to request data for use in a story or to speak with a research analyst. If you are on a deadline please send an email to press.us@hitwise.com.

Media Contact

Matt Tatham
Manager, Media Relations
Experian Hitwise
212 380 2939
press.us@hitwise.com

Boilerplate Language

About Experian Hitwise
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million websites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.
Experian Hitwise (FTS:EXPN), www.experianplc.com, operates in the United States, Canada, Brazil, the United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.experian.com/hitwise.
For up-to-date analysis of online trends, please visit the Hitwise research blog and the Hitwise Data Center.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.

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