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Google share of searches at 66 percent in July 2011

Bing-powered search increases for third straight month

New York, N.Y., August 11, 2011 — Experian® Hitwise®, a part of Experian Marketing Services, announced today that Google accounted for 66.05 percent of all U.S. searches conducted in the four weeks ending July 30, 2011. The combined Bing-powered search comprised 28.05 percent of searches for the month, with Yahoo! Search and Bing receiving 14.49 percent and 13.19 percent, respectively. The remaining 73 search engines1 in the Hitwise Search Engine Analysis report accounted for 5.90 percent of U.S. searches.

Yahoo! Search success rate highest for July 2011

Yahoo! Search and Bing achieved the highest success rates in July 2011. This means that for Yahoo! Search, more than 81.36 percent of searches executed resulted in a visit to a Website. Google achieved a success rate of 68 percent, an increase of 1 percent in July 2011. The share of unsuccessful searches highlights the opportunity for both the search engines and marketers to evaluate the search engine result pages to ensure that searchers are finding relevant information.

Longer search queries increase 3 percent in July 2011

Longer search queries — those averaging five to eight words or more — increased 3 percent from June 2011 to July 2011. One-word searches comprised the majority of searches, amounting to 25.32 percent of all queries. Shorter search queries — one to four words — decreased 1 percent from June 2011 to July 2011.

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